Personal Financial Planning

Retirement, first home, college for the kids, they all need a plan…


Investment Advice

401k, IRAs, mutual funds, where do you start? I'm here to help…


Tax Preparation

Applied Advisor is a full service planning firm— taxes too…

Tax Preparation

Client Links

Links for Current Clients

Access the Lockbox or schedule an appointment…

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Online Appointments

Online appointments are the fastest, easiest way to get started. Appointments are available Monday through Saturday with evening appointments available Monday through Thursday. To see all available times click on the button below.

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Telephone Appointments

If you prefer to make an appointment via telephone call (415) 325 2042. If I am with another client or out of the office you will be directed to voice mail where you may leave a message and your call will be returned as soon as possible.

While weekend and evening appointments are welcome generally no one is available on weekends or evenings unless a client meeting has been previously scheduled. Calls will be returned during regular business hours.

Email Appointments

I'm happy to answer any questions you have via email prior to an appointment, but email is inefficient for scheduling time, please do not make appointment requests via email. Available appointment times can be accessed through the online Appointment Book

Advisor is a California Registered Investment Adviser. Financial planning, tax preparation, and primary client contact is provided by Kathy Hentges, CFP®, founder and principal of Applied Advisor LLC (dba Applied Advisor). All written content on this site is for informational purposes only. Material presented is believed to be from reliable sources and no representations are made as to its accuracy or completeness. All information and ideas should be discussed in detail with your individual advisor prior to implementation. Sample reports are for illustration only and do not represent actual plans or recommendations. Fee-only financial planning and investment advisory services are offered through Applied Advisor, a registered investment advisory firm. The presence of this Website on the Internet shall in no direct or indirect way be construed or interpreted as a solicitation to sell or offer to sell investment advisory services to any residents of any state other than the state(s) in which Applied Advisor is registered (Registered Investment Advisors are legally empowered to provide investment advisory services only to residents of the states in which they are registered). The purpose of this website is for information distribution of our services. Kathleen Hentges, CFP® is a California Registered Tax Preparer, C.T.E.C. Number A103130. A surety bond is maintained with State Farm Insurance.